Problem - Re-brand a Harlem based nonprofit farm share, as well as offer marketing and promotional material. With a limited budget, ideally this would lead to increased awareness and sales.
Solution - These logos are redesigned brand standard for a small vendor and farm share based in Harlem, NYC, and represent the theme of farm-meets-country. Logos with an ‘A’ set in a circle, represent the A train which is the main line in Harlem, as well as a popular song about the neighborhood. The logos will be applied to HERBan’s branding, as well as tote bags that can be used to give out produce and act as free advertising.